London is the chosen host city for the first-ever European SXSW, touching down in Shoreditch, the capital’s unruly epicentre of creativity and tech, from 2-7 June 2025. The theme ? “Beautiful collisions – Where Creativity, Culture & Technology Converge”.

London is the chosen host city for Europe’s SXSW Festival, the ultimate platform for innovation, discovery and creative convergence. East London is Europe’s hub of creativity and technology, and an epicentre of innovation across artforms and industries, from technology to advertising, finance to fashion.

A hotbed for culture, the city also plays a vital role in the visual arts with international reach. A gateway to the world, London connects continents, from Europe and Africa to Asia with an energy attracting phenomenal international talent who cross paths with influential names. SXSW London is a truly global meeting place, welcoming our European neighbours and global partners as one connected community to foster expression and spark ideas to shape the future and make history.

More info and registration.

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