{"id":27198,"date":"2026-04-17T16:00:52","date_gmt":"2026-04-17T14:00:52","guid":{"rendered":"https:\/\/kingkong-mag.com\/?p=27198"},"modified":"2026-04-17T16:45:55","modified_gmt":"2026-04-17T14:45:55","slug":"greater-creative-region","status":"publish","type":"post","link":"https:\/\/kingkong-mag.com\/en\/greater-creative-region\/","title":{"rendered":"Go with the flow of digital creativity, The Greater Creative Region is on the move!"},"content":{"rendered":"<p class=\"lead\">\r\nWe have entered a liquid era, marked by permanent instability. In this age of continuous flows of information, images and sounds, one industry has grown significantly over the past 20 years: the digital creative industries. They feed our screens and our ears, immersing us in new worlds, from video games to digital arts, from video mapping to phygital applications, from social media to streaming platforms, podcasts and immersive cinema, transforming even our cities into media.\r\n<\/p>\n\n\n<p>With around \u20ac477 billion in turnover, accounting for nearly 3.95% of added value and more than 8 million jobs across the EU, the cultural and creative industries are a pillar of the European economy: fragmented, densely populated with small and medium-sized enterprises, highly labour-intensive and \u201ccrucial for innovation\u201d, as the European Commission notes in its industrial strategy.<\/p>\n\n\n\n<p>Breaking news! From coal to imagination, this ubiquitous industry is now thriving in a region at the crossroads of France, Belgium, Germany and Luxembourg: the Greater Region.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2026\/04\/2-1.png\" alt=\"\" class=\"wp-image-27206\" style=\"width:672px;height:auto\"\/><\/figure>\n\n\n\n<p>This cross-border area is as green as it is hilly, nourished by the Rhine, the Saar, the Meuse and the Moselle: 65,000 km\u00b2 of lush landscapes bringing together 4 countries, 6 regions, 12 million inhabitants and 3 languages, and standing out for its record number of cross-border workers (274,400 in 2023). It also happens to be the cradle of Europe, born as the \u201cEuropean Coal and Steel Community\u201d (ECSC) in the 1950s, before becoming the European Union we know today.<\/p>\n\n\n\n<p>Urban hubs for the development of the creative industries \u2013 cities such as Luxembourg, Differdange, Esch-sur-Alzette, Saarbr\u00fccken, Mainz, Trier, Li\u00e8ge, Namur, Mons, Ch\u00e2lons-en-Champagne, Metz and Strasbourg \u2013 are scattered across this region forged by the Industrial Revolution.<\/p>\n\n\n\n<p>Three centuries later, the digital creative revolution is bringing a new set of challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>creative professions and intellectual property exposed to generative artificial intelligence<\/li>\n\n\n\n<li>the scale of markets and the circulation of works and productions<\/li>\n\n\n\n<li>the performance of digital infrastructure needed to remain competitive in a hyper-globalised market<\/li>\n\n\n\n<li>the protection of creative biodiversity, cultural and technological sovereignty, and the discoverability of niche cultures<\/li>\n\n\n\n<li>upskilling and knowledge-building in a context of constant innovation<\/li>\n\n\n\n<li>increasingly hybrid economic models<\/li>\n\n\n\n<li>the transfer of creative innovations to markets such as aerospace, industry 5.0, education and training, tourism, healthcare, construction and mobility<\/li>\n<\/ul>\n\n\n\n<p>At times, these oceans of uncertainty turn out to be sources of opportunity. They encourage us to observe our surroundings, to map out our strengths and to open up new fields of action. For Europe draws its richness from the diversity that emerges at the far edges of its borders.<\/p>\n\n\n\n<p>Digital innovation has already inspired the creation of a \u201csingle market\u201d; now let us launch a \u201ccreative market\u201d in the Greater Region where ecosystems no longer juxtapose but connect! Festivals, incubators, studios of every size and across every vertical, artists, universities, research centres, European Capitals of Culture, UNESCO Creative Cities, investment funds and creative innovation platforms: this is fertile ground. The \u201cGreater Creative Region\u201d already exists.<\/p>\n\n\n\n<p>For if <em>\u201cinnovation is the ability to change things,\u201d<\/em> according to philosopher Luc de Braband\u00e8re, <em>\u201ccreativity is the ability to change one&#8217;s view of what already exists\u201d<\/em> and bring about new realities.<\/p>\n\n\n\n<p>Let\u2019s connect our ecosystems to turn this valley into a thriving hub for our creators \u2013 those who harness creativity as a driver of influence, competitiveness and soft power, a powerful tool for resilience in an age dominated by globalised flows and networks.<\/p>\n\n\n\n<p>From vision to roadmap, the work is already underway: mapping our strengths, fostering professional mobility and coordinating strategies to increase the number and scale of EU\u2011funded projects in the Greater Region.<\/p>\n\n\n\n<p>On this UNESCO world creativity and innovation day, \u201clet\u2019s go with the flow of digital creativity\u201d: together, let\u2019s build the Greater Creative Region!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2026\/04\/DSC07782-1.jpg\" alt=\"\" class=\"wp-image-27193\"\/><figcaption class=\"wp-element-caption\">The Greater Region delegation visiting the A6K E6K tech, creative and industrial incubator in Charleroi (Wallonia) during the 2025 wake! XR special tour organised by HiTT XR Wallonia and wake! by Digital Wallonia as part of the KIKK Festival, in collaboration with Wallonia\u2011Brussels International and the Walloon Export and Invest Agency.<br>\u00a9 J. Van Belle \u2013 WBI<br><\/figcaption><\/figure>\n\n\n\n<p>The Greater Creative Region is an initiative of five partners under the Walloon Presidency of the Greater Region Summit (2025\u20132026), powered by the digital creative ecosystem wake! by Digital Wallonia (Belgium) &amp; <a href=\"https:\/\/galaxy.kikk.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">KIKK<\/a>, <a href=\"https:\/\/www.xrwallonia.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hitt XR Wallonia<\/a> (Belgium), the <a href=\"https:\/\/www.1535.lu\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">1535\u00b0 Creative Hub<\/a> in Differdange (Grand Duchy of Luxembourg), <a href=\"https:\/\/www.grandest.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">the Grand Est Region<\/a> (France) and <a href=\"https:\/\/k8.design\/\" target=\"_blank\" rel=\"noreferrer noopener\">K8<\/a> (Saarland, Germany)<\/p>\n\n\n\n<p>This project is supported by <a href=\"https:\/\/www.wbi.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wallonia\u2011Brussels International<\/a> and the <a href=\"https:\/\/export.walloniaexportinvestment.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walloon Export and Invest Agency<\/a><\/p>\n\n\n\n<p>Watch the Greater Creative Region panel recorded on March 6, 2026, at the 1535\u00b0 creative hub in the FWRD digital agency studio in Differdange, featuring:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kristian Horsburgh (1535\u00b0)<\/li>\n\n\n\n<li>Marion Gravoulet (Grand Est Region)<\/li>\n\n\n\n<li>S\u00e9bastien Nahon (HiTT XR Wallonia and MiiL &#8211; UCLouvain)<\/li>\n\n\n\n<li>Paul Hyvernat (Wallonie Bruxelles International)<\/li>\n\n\n\n<li>Delphine Jenart (KIKK and wake! by Digital Wallonia)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9\"><iframe title=\"Grande R\u00e9gion cr\u00e9ative: \u00e9cosyst\u00e8me des \u00e9cosyst\u00e8mes culturels, cr\u00e9atifs et num\u00e9riques.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6OtOtRFP4qE?list=PLbyzWr7ldXrXgT1xE_LmVlbfbDu2_q9ha\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.wake-collective.be\" target=\"_blank\" rel=\"noreferrer noopener\">Learn further about wake! by Digital W<\/a><a href=\"http:\/\/www.wake-collective.be\">allonia.<\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/groups\/17521015\/\" target=\"_blank\" rel=\"noreferrer noopener\">Join the Greater Region creative on Linkedin.<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With around \u20ac477 billion in turnover, accounting for nearly 3.95% of added value and more than 8 million jobs across the EU, the cultural and creative industries are a pillar of the European economy: fragmented, densely populated with small and medium-sized enterprises, highly labour-intensive and \u201ccrucial for innovation\u201d, as the European Commission notes in its [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":27199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_type_article":0,"footnotes":""},"categories":[109,101],"tags":[],"type_article":[56],"class_list":["post-27198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-innovation-en","type_article-article-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go with the flow of digital creativity, The Greater Creative Region is on the move! - kingkong<\/title>\n<meta name=\"description\" content=\"We have entered a liquid era, marked by permanent instability. In this age of continuous flows of information, images and sounds, one industry has grown significantly over the past 20 years: the digital creative industries. They feed our screens and our ears, immersing us in new worlds, from video games to digital arts, from video mapping to phygital applications, from social media to streaming platforms, podcasts and immersive cinema.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingkong-mag.com\/en\/greater-creative-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go with the flow of digital creativity, The Greater Creative Region is on the move!\" \/>\n<meta property=\"og:description\" content=\"We have entered a liquid era, marked by permanent instability. 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