{"id":18994,"date":"2024-12-31T06:00:00","date_gmt":"2024-12-31T05:00:00","guid":{"rendered":"https:\/\/kingkong-mag.com\/?p=18994"},"modified":"2025-07-15T11:30:47","modified_gmt":"2025-07-15T09:30:47","slug":"stereopsia","status":"publish","type":"post","link":"https:\/\/kingkong-mag.com\/en\/stereopsia\/","title":{"rendered":"Stereopsia, the key European immersive technologies hub"},"content":{"rendered":"<p class=\"lead\">\r\nLast December, from the 9th to the 11th, the annual Brussels event dedicated to immersive technologies celebrated its 16th edition. Over three intense days, experts, scientists, artists, students or the merely curious from the world over were able to discover and discuss the latest developments in this continuously evolving domain. \n\r\n<\/p>\n\n\n<p>VR, AR, XR. If you regularly read our articles on kingkong (if not, go for it! You won\u2019t be disappointed), you now know the meaning of these acronyms inside out. For the uninitiated amongst you, let us all the same establish a short glossary. VR (Virtual Reality) is an immersive technology which pitches the user into an entirely virtual environment, created digitally, by means of a headset which isolates them from the real world. AR (Augmented Reality) superimposes virtual elements (images, information) onto the real world via a screen (smartphone, smart glasses), thereby enriching the perceived environment. Finally, XR (Extended Reality) encompasses both VR and AR in order to fuse the real and the virtual as a means of creating multifaceted experiences.&nbsp;<\/p>\n\n\n\n<p>If we are specifically returning to these different terms, it is because <a href=\"https:\/\/stereopsia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stereopsia<\/a> is THE European crossroads symposium which embraces the full range of these technologies. A not-to-be-missed event which this year was held at the Brussels Maison de la Poste, a stone\u2019s throw away from Tour &amp; Taxis. A site perfectly adapted for the dozens of stands <em>in situ<\/em>, allowing the numerous visitors to immerse themselves in virtual worlds with the aid of VR headsets, to have discussions with virtual avatars brought to life by artificial intelligence or to see reality contort itself in rhythm with music.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Stereopsia, or the art of gathering the actors together<\/strong><\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_120631-edited.jpg\" alt=\"\" class=\"wp-image-18982\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_115234-edited.jpg\" alt=\"\" class=\"wp-image-18985\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Besides the experiences on offer, which were often original, even startling, what struck us in particular during our rounds of the various stands was the diversity of the people attending. Artists, business creatives, experts, students and gawkers mingled and frequently talked to one another. This was one of the goals of the event\u2019s organisers, amongst whom is Alexandra G\u00e9rard, the director of Stereopsia: \u2018Stereopsia is the venue where, since its inception 16 years ago, we take stock of the technology and what has happened over the previous year in the immersive technologies sector and, above all, of what will happen in the following year. One of our main aims is to bring together those who create, those who need it and those who invest in these technologies. At this level, we can clearly state that Stereopsia is a crossroads.\u2019\u00a0<\/p>\n\n\n\n<p>Conversations which therefore enable the sector\u2019s expansion to be perpetuated, and more specifically at European level, continues Alexandra G\u00e9rard. \u2018<em>We came to realise that often the actors working in the immersive technologies need partners based in countries which are sometimes far away. For example, some need partners who have developed a technology in Norway. And so, if you don\u2019t know them personally, it can be difficult to reach out to them. An event like this means we can get the Norwegians onsite, but also people from Luxembourg, the Portuguese, and many other nationalities. That oils the wheels of working to create coproductions, look for subsidies, tax shelters, etc.<\/em>\u2019<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Technologies opening out to the world<\/strong><\/strong><\/h3>\n\n\n\n<p>If AR, XR and VR have been in existence for quite some time now, their place in the digital ecosystem (be it artistic, industrial, or even related to daily life) is constantly on the rise, but is also and most importantly becoming accessible to an increasingly significant number of people. Judith Guez, artist, researcher, but also a creative at the \u2018<a href=\"https:\/\/laval-virtual.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lava Virtual<\/a>\u2019 Salon, explains that it is for that matter this latter issue which is doubtless the biggest turning point in the use of these technologies: \u2018No matter the field of innovation, human beings have always wanted to move onwards to more and more discoveries, wanted tools to go further or think even bigger. It is for that reason that, rather than talking about innovations, I would be more inclined to talk about trends. For example, this year, there is a great deal of discussion about artificial intelligence. In previous years, the hot topic was the metaverse, and just prior to that the focus was mainly on VR and augmented reality. Yet, what needs to be understood is that not everything gets lost from year to year. On the contrary, everything blends together little by little, and that creates something which is interesting to observe every time. In addition, it is noteworthy that these technologies are becoming accessible. The components used are cheaper, smaller and easier to use. That means that a lot more people working in different professions can access them and are able to create by using them.\u2019<\/p>\n\n\n\n<p>A mixture of technologies which Alexandra G\u00e9rard also highlights. But for her, they all have but a single goal: enabling ever greater development of the immersion on offer. \u2018We had two panels on the subject during the event. It is really clear that in eye tracking, following the gaze, and in eyewear, everything that can be worn on the eyes, there has been a significant evolution meaning that the immersion can be intensified. The same is true of AI in the context of the XR4Heritage avatars, for example.\u2019 And within that we have a final particularly interesting case to discover (<a href=\"https:\/\/kingkong-mag.com\/xr4heritage-les-technologies-emergentes\/\" target=\"_blank\" rel=\"noreferrer noopener\">and which we had already spoken about here<\/a>), because it foregrounds historical 3D avatars of people overlooked in History, in particular African heroes and influential women. The aim of this project is to revisit the past, question the present and imagine desirable futures by offering immersive and inclusive cultural experiences. A challenge which has been met in particular through the use made of the different immersive technologies.\u00a0<br><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_123105-edited.jpg\" alt=\"\" class=\"wp-image-18989\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_121654-edited.jpg\" alt=\"\" class=\"wp-image-18991\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Walloon and Brussels know-how seeking to expand<\/strong><\/strong><\/h3>\n\n\n\n<p>As we have mentioned, an event like Stereopsia allows this ebullient community to gather together. It is therefore no surprise to discover in attendance the wake! by Digital Wallonia platform (<a href=\"https:\/\/kingkong-mag.com\/wake-tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">which we introduced to you in some detail here<\/a>), which as part of the event was organising a meet-up between the Walloon and Brussels actors in the cultural, creative and digital sectors. A particularly valuable moment to swap ideas offered in partnership with the economic development operator, hub.brussels, through its cultural and creative industry platform, creative.hub, and the play.brussels audiovisual cluster, as Delphine Jenart (KIKK), the wake! coordinator, explains: \u2018Stereopsia is one of the founder members of wake! It was therefore massively important for us to be hosted by it, but also to be in Brussels, which is really a unifying hub. Being able to create a synergy with the whole of the Brussels industrial and creative ecosystem is really significant, because it is in this direction of travel we wish to work towards in 2025. And then, it is also an event dedicated to XR, and we know that in XR there are trends which develop very strongly and which are highly relevant as regards our digital creativity sector. Consequently, this meeting enables us to source innovations, but also show that we exist, and that we would also wish to work with the digital creators talent pool operating in these sectors.\u2019<\/p>\n\n\n\n<p>A meeting which was also the opportunity to broach the theme of internationalisation and its importance for the sector, as is explained in this video.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_155808.jpg\" alt=\"\" class=\"wp-image-18979\" srcset=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_155808.jpg 2560w, https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/12\/20241211_155808-310x230-gray.gif 155w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p>A meeting which was also the opportunity to broach the theme of internationalisation and its importance for the sector, as is explained in this video.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ratio ratio-16x9\"><iframe title=\"CCI 2024 Meet Up - 11 d\u00e9cembre 2024 - Maison de la Poste (Bruxelles)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UtMtBqZtdx0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Which, in any case, goes to prove, if further proof were needed, the extent to which Stereopsia is an event which has become unmissable for whoever wishes to imagine, collaborate on and construct the immersive experiences of tomorrow.\u00a0<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>VR, AR, XR. If you regularly read our articles on kingkong (if not, go for it! You won\u2019t be disappointed), you now know the meaning of these acronyms inside out. For the uninitiated amongst you, let us all the same establish a short glossary. VR (Virtual Reality) is an immersive technology which pitches the user [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_type_article":0,"footnotes":""},"categories":[109,101],"tags":[],"type_article":[56],"class_list":["post-18994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-innovation-en","type_article-article-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stereopsia, the key European immersive technologies hub - kingkong<\/title>\n<meta name=\"description\" content=\"Last December, from the 9th to the 11th, the annual Brussels event dedicated to immersive technologies celebrated its 16th edition. 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