{"id":17203,"date":"2024-09-03T09:56:13","date_gmt":"2024-09-03T07:56:13","guid":{"rendered":"https:\/\/kingkong-mag.com\/?p=17203"},"modified":"2024-09-24T15:16:33","modified_gmt":"2024-09-24T13:16:33","slug":"alex-stevens","status":"publish","type":"post","link":"https:\/\/kingkong-mag.com\/en\/alex-stevens\/","title":{"rendered":"Alex Stevens, DIY innovation"},"content":{"rendered":"

\r\nPossessing a sharp sense of resourcefulness, a degree in computing and an unrelenting expertise in terms of music programming, the former Dour festival programmer now heads Music Data Studio, a startup providing a mixture of advice, toolkits and data tailored to the needs of the sector\u2019s professionals.\n\r\n<\/p>\n\n\n

I create lots of micro-tools which make my everyday life easier, which means that I am ultra-effective\u2019, Alex Stevens informs us, a tad ironically, from the sofa he is comfortably ensconced on. Having just returned from his holidays, he tells us, not without a measure of pride, that he has very recently devised a system to transfer his WhatsApp messages to his mailbox. \u2018I am a bit of a hacker,\u2019 he adds, cheerfully. A hacker, to be sure, but a hacker who is tried and tested. In a career spanning 25 years, the Li\u00e9geois has developed a shedload of systems each more ingenious than the last, aiming to offer ever increasing automatization, resource pooling and facilitation within the music sector.
<\/p>\n\n\n\n

Dour, a limitless playground<\/strong><\/h3>\n\n\n\n

It was at the Dour<\/a> festival, for which he worked for close on twenty years, that everything began: after having launched Nameless<\/em> \u2013 his own music magazine \u2013 Alex was entrusted with the programming for one of the festival\u2019s stages. At that same time, he was embarking on computer studies and suggested several tooling suggestions to the Walloon festival, in particular as far as communication is concerned. \u2018We straightaway established a discussion forum so that we could speak to the festival-goers, ask them for their opinions, etc. It was pretty innovative to have this community, this direct interaction with the fans,\u2019 he remembers. \u2018I was always offering new ideas I picked up from here, there and everywhere, be it for creating tools to manage volunteers or the management of the programming. In 2006, I developed an accreditation management tool, at a time when there was hardly any electronic ticketing in use: people would go and buy their tickets at FNAC,\u2019 he adds. <\/p>\n\n\n\n

A few years later, Alex took over the reins of the whole of the festival\u2019s programming, with innovation continuing to be his hobby horse. Juggling between communication, scheduling and the development of new devices such as M\u00e9cano \u2013 a production support tool which he subsequently sold to the Antwerp startup Beatswitch<\/a> \u2013 , he started to take an interest in data and retrieved data generated by the audience to improve the festival\u2019s offer. \u2018It was around that time that I created the very first prototypes of the tools I am currently offering to other festivals, such as Bookr.fm<\/em><\/a>. The first version was called Bandbook, it was the equivalent of Facebook but with groups, a kind of internal MySpace,\u2019 he explains.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

On the strength of 18 years of programme management at the Dour<\/a> festival, in 2018 Alex founded the KuratedBy structure, with a view to pooling the scheduling of independent festivals. \u2018We met the agents and pooled those who were on tour. That enabled us to make double offers, to gather the info we had via France to make use of it in Belgium, and vice versa.\u2019 A structure he closed a year ago. Today, he has his own solo agency, Olakala<\/a>.<\/p>\n\n\n\n

Bookr.fm, a collaboration and internal management tool <\/strong><\/h3>\n\n\n\n

It is this concept of pooling which is in particular the focus of Bookr.fm<\/a>, the software programme Alex Stevens placed on the market last year. A complete facilitation tool tailored to festival scheduling teams, Bookr.fm<\/a> is the all-in-one solution to aid programmers in constructing their lineups: individual and communal curation, communication, drawing up contracts or the management of budgets, everything \u2013 or as good as \u2013 can be carried out via the platform. <\/p>\n\n\n\n

Fed by the Music Data Studio<\/a> database \u2013 which indexes over 850,000 profiles of artists worldwide \u2013 the tool allows programming teams to visualise, analyse and classify the files of the artists which may be of interest them. The principle is simple: using a data packet \u2013 such as an artist\u2019s Spotify listener ratings, their Last.fm bio, their tour dates and venues, or the media outlets which have chronicled them \u2013 the platform creates a profile which is added to the database. \u2018The idea is not to overwhelm you with data. It is to allow you to see whether or not you are well informed enough to make decisions. The tool doesn\u2019t make the decision in your place,\u2019 Alex clarifies. \u2018When you talk about data, you think you are only talking about the quantitative. In my opinion, data can be quantitative and qualitative. An artist who is listened to by 100 listeners a month, that is a piece of info. But if the artist has an article in Pitchfork<\/em><\/a> and has been played by DJ Lefto<\/a><\/em>, that changes everything,\u2019 he adds. <\/p>\n\n\n\n

In addition to the artists\u2019 files, Bookr.fm<\/a> offers a whole series of internal management tools: \u2018It\u2019s a CRM (Customer Relation Management) system for managing budgets and offers. On the tool, you can generate pre-contacts for the artists.\u2019<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

AI and data, words which strike fear in the music industry<\/strong><\/h3>\n\n\n\n

In a sector based on the emotional, on networks and human relationships, concepts such as \u2018data\u2019 and \u2018artificial intelligence\u2019 are off-putting to some people. \u2018The live music sector is very wedded to the human aspect. Programmers schedule an artist because they know their agent, because they trust their agent, because their daughters listen to the artist. Music, it\u2019s an interpersonal sector,\u2019 emphasises Alex. \u2018Me, I try to help the festivals better understand their public to optimise their choices. [\u2026] For me, the future of music programming is a mix of the two: the relational, the human, what you feel when you are listening to music, and then a little bit of data, a little bit of knowing your audience so you are not conned. It is not one or the other, it is one and the other. Bookr.fm is a tool to aid decision-making,\u2019 he adds. A tool which, despite the fears, can already point to considerable success: amongst others, the teams working for Couleur Caf\u00e9<\/a>, Marsatac<\/a>, Sakifo Musik Festival<\/a> and Plissken Festival<\/a> have already adopted it. <\/p>\n\n\n\n

Even so, one question is niggling away: does not the use of such a tool risk flattening out the programmes? The response Alex gives is crystal-clear: \u2018today, without Bookr.fm, the programmes already all resemble one another [\u2026] The programmers copy and paste, because it is reassuring. Me, with my tool, I want to do the opposite of that.\u2019 Making a difference by creating unique and made-to-measure programmes, in line with the identity of a festival and its audience, that is what Alex Stevens is offering. \u2018The data enables me to be more efficient in my quest for that: by cross-referencing the data, by looking at the criteria, I will unearth new artists and listen to artists which the others have not yet come across, rather than merely doing what the person next to me is doing,\u2019 he explains, before adding. \u2018All the data is out there, but you will not look at the same data depending on your profile. Bookr.fm is a calculator, a tool to help you get there quicker, but it will not do the curation work for you. So it will not flatten out the programmes. What flattens out the programmes is the fact that people operate on a copy and paste basis of what others are doing because they find it reassuring.\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

I create lots of micro-tools which make my everyday life easier, which means that I am ultra-effective\u2019, Alex Stevens informs us, a tad ironically, from the sofa he is comfortably ensconced on. Having just returned from his holidays, he tells us, not without a measure of pride, that he has very recently devised a system […]<\/p>\n","protected":false},"author":28,"featured_media":17192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_type_article":0,"footnotes":""},"categories":[109,111],"tags":[133],"type_article":[56],"class_list":["post-17203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-entrepreneurship","tag-music","type_article-article-en"],"acf":[],"yoast_head":"\nAlex Stevens, DIY innovation - kingkong<\/title>\n<meta name=\"description\" content=\"Possessing a sharp sense of resourcefulness, a degree in computing and an unrelenting expertise in terms of music programming, the former Dour festival programmer now heads Music Data Studio, a startup providing a mixture of advice, toolkits and data tailored to the needs of the sector\u2019s professionals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingkong-mag.com\/alex-stevens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alex Stevens, DIY innovation\" \/>\n<meta property=\"og:description\" content=\"Possessing a sharp sense of resourcefulness, a degree in computing and an unrelenting expertise in terms of music programming, the former Dour festival programmer now heads Music Data Studio, a startup providing a mixture of advice, toolkits and data tailored to the needs of the sector\u2019s professionals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingkong-mag.com\/alex-stevens\/\" \/>\n<meta property=\"og:site_name\" content=\"kingkong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kingkong.be\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T07:56:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T13:16:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/09\/Alex-Stevens-Picture-by-Samuel-Hertay-e1725350935557.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diane Theunissen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Alex Stevens, DIY innovation\" \/>\n<meta name=\"twitter:description\" content=\"Possessing a sharp sense of resourcefulness, a degree in computing and an unrelenting expertise in terms of music programming, the former Dour festival programmer now heads Music Data Studio, a startup providing a mixture of advice, toolkits and data tailored to the needs of the sector\u2019s professionals.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/09\/Alex-Stevens-Picture-by-Samuel-Hertay-e1725350935557.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@kingkong_kikk\" \/>\n<meta name=\"twitter:site\" content=\"@kingkong_kikk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diane Theunissen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kingkong-mag.com\/alex-stevens\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kingkong-mag.com\/alex-stevens\/\"},\"author\":{\"name\":\"Diane Theunissen\",\"@id\":\"https:\/\/kingkong-mag.com\/#\/schema\/person\/ccfb109a7604bae5ba0ac5904e5b519d\"},\"headline\":\"Alex Stevens, DIY innovation\",\"datePublished\":\"2024-09-03T07:56:13+00:00\",\"dateModified\":\"2024-09-24T13:16:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kingkong-mag.com\/alex-stevens\/\"},\"wordCount\":1197,\"publisher\":{\"@id\":\"https:\/\/kingkong-mag.com\/#organization\"},\"keywords\":[\"Music\"],\"articleSection\":[\"Digital\",\"Entrepreneurship\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kingkong-mag.com\/alex-stevens\/\",\"url\":\"https:\/\/kingkong-mag.com\/alex-stevens\/\",\"name\":\"Alex Stevens, DIY innovation - 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