{"id":15560,"date":"2024-06-04T11:38:00","date_gmt":"2024-06-04T09:38:00","guid":{"rendered":"https:\/\/kingkong-mag.com\/?p=15560"},"modified":"2024-07-02T11:52:15","modified_gmt":"2024-07-02T09:52:15","slug":"belgium-immersive","status":"publish","type":"post","link":"https:\/\/kingkong-mag.com\/en\/belgium-immersive\/","title":{"rendered":"How does Belgium begin its shift towards immersive creation?"},"content":{"rendered":"<p class=\"lead\">\r\nWith growing global interest for immersive art, numerous initiatives have been undertaken in the domain of digital creation. The structuring of creative sectors nevertheless requires important financial support in the areas of creation, production and distribution. Whilst certain countries seem to be investing massively in the immersive (France is an example, with the France 2030 programme), how do things stand in Belgium? Several indicators would suggest that it is lagging behind other countries. An overview of the Belgian ecosystem and an investigation of possible trajectories.\r\n<\/p>\n\n\n<p>The term \u2018immersive\u2019, which has become a kind of portmanteau word, needs to be handled prudently. What is it that we are actually talking about? Is it that, on the one hand, there are the immersive technologies (VR\/AR, fulldome, sound spatialisation, etc.), and then immersive experiences on the other? When all is said and done, a theatre play, a film or a book can be more immersive than a high-tech device. Let us here restrict ourselves to works created through the deployment of technologies such as XR (AR\/VR\/MR) or video mapping. The subject also remains a complex one to untangle owing to the heterogeneity of the Belgian territory. Is it really possible to talk about Belgium in a uniform, across-the board manner?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A complex three-pronged territory<\/h3>\n\n\n\n<p>In fact, Wallonia, Flanders and Brussels are relatively different territories. Nevertheless,&nbsp;together they allow an overview of how the impact of Belgium\u2019s weight is currently trending on a chessboard where immersive creation is henceforth internationalised (co-productions, distribution networks) and international (competition between XR festivals, venues). A diversity of issues exists in Belgium, starting with a multilingualism\/culturalism, a complex administrative division and creation support mechanisms which are distinct and not very permeable.<\/p>\n\n\n\n<p>Thus, as far as Flanders is concerned, the Kunstendecreet (decree for the arts) supports artistic creation via a system of subsidies and grants, without necessarily making a distinction between artforms. \u2018<em>We operate on the basis of self-profiling, and it is therefore up to the artist to define themselves and choose the commission which will assess their case. Nevertheless, there is also a digital and transdisciplinary arts (experimentele mediakunst) category which includes all of the digital dimensions. Our approach looks to promote cross-pollination<\/em>,\u2019 explains Lissa Kinnaer of the Kunstenpunt \/ Flanders Arts Institute, an expertise and support centre for the arts in Flanders. Concurrently, the VAF \u2013 <a href=\"https:\/\/www.vaf.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vlaams Audiovisueel Fonds<\/a> (the equivalent of the <a href=\"https:\/\/www.cnc.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">CNC <\/a>in France) \u2013 offers a \u2018game fund\u2019 which supports immersive gaming production and an \u2018innovatielab\u2019 more focused on extended cinema. For Wallonia, the Walloon Region supports VR coproduction via <a href=\"https:\/\/www.wallimage.be\/services\/coproductions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wallimage<\/a>, whilst <a href=\"https:\/\/www.digitalwallonia.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Wallonia<\/a> is more engaged in the development of a technological sector (with no aid provided for the creation of immersive works).<\/p>\n\n\n\n<p><br>Concurrently, the <a href=\"https:\/\/www.culture.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wallonia-Brussels Federation<\/a> supports digital creation through its plastic arts commission and offers several types of aid (the conception of a work; aid for production; aid for promotion; aid for distribution; aid for events, etc.). A budget (around 700,000 Euros annually) is allocated with a strategy to support on-the-ground operators such as <a href=\"https:\/\/www.kikk.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">KIKK <\/a>in Namur and <a href=\"https:\/\/www.imal.org\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">iMAL <\/a>in Brussels \u2013 in particular for their production and distribution hosting missions. \u2018<em>We have made the decision to endorse established in-the-field actors to ensure greater efficiency. Automatically, that means a smaller budget for artists who apply directly for our support systems<\/em>,\u2019 explains Anne Huybrechts, the digital creation support manager at the <a href=\"https:\/\/www.culture.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wallonia-Brussels Federation<\/a>\u2019s Contemporary Plastic Arts Directorate.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CylYwvXNMBe\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CylYwvXNMBe\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CylYwvXNMBe\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Kiosk Radio (@kiosk.radio)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Brussels thus finds itself straddling the Flemish and Walloon systems. \u2018<em>The Brussels artists can benefit from the aid provided by the Wallonia-Brussels Federation and the Flemish Region\u2019<\/em>, points out Anne Huybrechts, before continuing: \u2018<em>in terms of the ways and means, the superimposition of mechanisms is not always easy to understand when you do not know the ecosystem<\/em>.\u2019 Another resource: the <a href=\"https:\/\/screen.brussels\/en\/fund-request\" target=\"_blank\" rel=\"noreferrer noopener\">Screen.Brussels funds<\/a> offers support for the production of VR creations, with several tens of thousands of Euros possible (provided the outlay is used on its territory). But the budget of 3 million Euros per year, all projects taken together (fiction, documentary, series, podcasts and VR), all the same leaves little leeway.&nbsp; A thousand sheets of complex financial paperwork for the project owners, as is attested to by the article \u2018funding in obstacle course mode\u2019, as told by Delphine Jenart on the <a href=\"https:\/\/www.regional-it.be\/detached\/creation-documentaire-et-culturelle-immersive-un-financement-en-mode-parcours-du-combattant\/\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9gional-IT<\/a> site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Direct consequences for the XR sector<\/h3>\n\n\n\n<p>This multi-layered organisation to some extent has other effects. Beginning with the absence of a scalable strategy to foster the emergence of significant actors, notably in terms of production-distribution. Although several structures such as <a href=\"https:\/\/www.imal.org\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">iMAL<\/a>, <a href=\"https:\/\/ohme.be\/fr\/ohme-fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">OHME<\/a>, <a href=\"https:\/\/constantvzw.org\/sponge\/s\/?u=https%3A%2F%2Fconstantvzw.org%2Fsite%2F%3Flang%3Den\" target=\"_blank\" rel=\"noreferrer noopener\">Constant<\/a>, <a href=\"https:\/\/gluon.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gluon <\/a>or <a href=\"https:\/\/www.kikk.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">KIKK<\/a> (and TRAKK) are carrying out remarkable work and have international reach, certain domains of creation such as XR creation cannot really be invested in.&nbsp; Marie du Chastel, the artistic director of the KIKK festival, testifies: \u2018<em>It remains complicated to start up a VR project. 3D, texturing, game engines; these are skills which have a price on the market. KIKK previously tried to provide aid for a VR project mixing art and science. We very quickly had to call a halt to our aid because it was necessary to find half a million Euros for the production of the work. It is a financial reality which is beyond the means of our organisation<\/em>.\u2019 An assessment which is especially damaging as the most interesting VR works are often hybridisations of installations conceived of by artists already on the radar of contemporary and digital arts bodies. \u2018<em>KIKK could play this bridging role, but for the moment the budgets won\u2019t allow this type of creation to be assisted. We have already tried to launch VR workshops with TRAKK to acculturate audiences, but the activity was stopped when a certain backing we were receiving was brought to an end<\/em>,\u2019 continues Marie du Chastel. It is obvious that Belgian XR creation exists (Christophe Monchalin, <a href=\"https:\/\/muted-vr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Muted<\/em> <\/a>or <a href=\"https:\/\/christophemonchalin.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sunken Worlds<\/em><\/a> \/ Yanne Deval and Marie-G Losseau, <a href=\"https:\/\/www.atlas-experience.xyz\/fr.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Atlas VR<\/em><\/a> \/ Aur\u00e9lien Merceron, <a href=\"https:\/\/france3-regions.francetvinfo.fr\/paris-ile-de-france\/paris\/quand-realite-virtuelle-transforme-spectateur-acteur-spectacle-danse-1699272.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Cloud dancing<\/em> <\/a>&nbsp;\/ L\u00e9a Rogliano, <a href=\"https:\/\/bela.be\/interview\/sur-le-pouce-lea-rogliano\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Sur le pouce<\/em><\/a> have for example all benefited from Wallonia-Brussels Federation support), but it remains very sketchy when compared to the offer originating in Great Britain, France and Canada. And the argument pointing to the size of the country is not necessarily a valid one, as the case of Luxembourg attests, the country demonstrating a real political will to support XR, with support being provided to studios and the <a href=\"https:\/\/www.luxfilmfest.lu\/agenda\/vr-day-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lux Film Festival<\/a>. And once again, the resources to be implemented to equip exhibition sites or assist mediation initiatives (on-boarding \/ off-boarding) may also be open to question.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"660\" height=\"630\" src=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/06\/Credits-photos-Muted-Christophe-Monchalin_2-660x630.jpg\" alt=\"\" class=\"wp-image-15557\"\/><\/figure>\n\n\n\n<p>Should we be expecting any changes to the funding policy? Doubtless no, in light of the current trend in aid for creation. Proof of this is seen in the strike action carried out in Wallonia by the members of the digital arts commission. Marie du Chastel, also a member of this commission since 2014, takes up the story: \u2018<em>we note that the Ministry is not displaying obvious interest in digital creation. This year there has been a cut of over 150,000 Euros in the Wallonia-Brussels Federation support budget. For example, Ohme has received less money than anticipated. The new exhibition projects are no longer being supported, simply because cuts need to be made to the budgets. Research grants for artists also have all been cut<\/em>\u2019 *on 06\/04\/2024. The demands of those on strike bear on the maintenance of annual budgets called into question in a pre-electoral context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimising international reach and developing training<\/h3>\n\n\n\n<p>Belgian\u2019s triple-headed dimension also has consequences for international development. \u2018<em>The reality of Belgium is that it has three administrative regions. When we want to embark on a Belgian project internationally, we have to present Wallonia, Flanders or Brussels rather than laying claim to a \u201cBelgium focus\u201d. From the perspective of foreigners, it is not necessarily easy to decipher<\/em>,\u2019 assesses Lissa Kinnaer. In the same vein, the distribution of works at times appears dispersed: \u2018<em>the francophone digital scene is better known in France. The Flemish scene is more distributed in the Anglo-Saxon and Germanic countries<\/em>,\u2019 adds Lissa Kinnaer. A consequence of multilingualism\/culturalism? Doubtless, but there is no reason to become defeatist: Belgium could on the contrary turn it into its strength and benefit from multiple connections to optimise its distribution strategy internationally.<\/p>\n\n\n\n<p>Another weak signal to be taken into account is the lack of training dedicated to digital creation on the Belgium territory. Whilst several schools include digital options (<a href=\"https:\/\/www.stluc-bruxelles-esa.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">St-Luc<\/a>, <a href=\"https:\/\/www.luca-arts.be\/nl\" target=\"_blank\" rel=\"noreferrer noopener\">LUCA <\/a>, <a href=\"https:\/\/schoolofartsgent.be\/over-ons\/organisatiestructuur\" target=\"_blank\" rel=\"noreferrer noopener\">KASK <\/a>or the <a href=\"https:\/\/wiki.erg.be\/m\/\" target=\"_blank\" rel=\"noreferrer noopener\">ERG<\/a>), there seems to be an absence of training programmes specially dedicated to creation in immersive environments. And if that is evolving positively for technical training (animation, gaming, etc.), the digital arts are still in their infancy in this respect. On this latter point, numerous digital artists living on Belgian territory have carried out their studies in France, and in particular at <a href=\"https:\/\/www.lefresnoy.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fresnoy<\/a>, the National Studio for Contemporary Arts at Tourcoing. \u2018<em>On the Wallonia-Brussels territory, French artists without a doubt account for a third of the requests for aid. They seem to be better trained, they express their objectives and their needs better<\/em>,\u2019 testifies Anne Huybrechts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Undeniable assets<\/h3>\n\n\n\n<p>And yet Belgium has at its disposal many assets to become a key international actor in immersive creation. First of all, there is its financial attractiveness. Marine Haverland, the co-founder of <a href=\"https:\/\/fomoscene.com\/fr\/222-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fomo.Scene<\/a> and a specialist in virtual reality, explains that \u2018<em>the audiovisual Tax Shelter<\/em> (Editor\u2019s note: a federal tax incentive to support the production and creation of European audiovisual works) <em>is now open to VR, which will accelerate things for majority, and also minority, foreign productions in Belgium. Combine this Tax Shelter with a regional fund, and it all starts to look promising<\/em>.\u2019 (source, <a href=\"https:\/\/www.cinergie.be\/actualites\/la-belgique-le-cinema-et-la-realite-virtuelle\" target=\"_blank\" rel=\"noreferrer noopener\">Cinergie<\/a>)<\/p>\n\n\n\n<p>Belgium\u2019s multicultural character could also be considered a lever. \u2018<em>Brussels is a multicultural land with artists of European, South American, Asian origin<\/em>,\u2019 points out Anne Huybrechts, before continuing with an anecdote. \u2018<em>In 2019, for the Transmediale festival in Berlin, the Wallonia-Brussels Federation had organised a collective exhibition of the artists from its territory. There was<\/em> <em>Felix Luque Sanchez, who is Spanish, Todor Todoroff, who is from Bulgaria, LAb[au], a Belgo-German trio, and Julien Maire and Pierre-Jean Giloux, who are French. What may appear astonishing is representative of Belgium; it\u2019s a cosmopolitan and surprising city<\/em>.\u2019 Belgium has numerous globally recognised artists (<a href=\"https:\/\/romaintardy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Romain Tardy<\/a>, Joanie Lemercier, <a href=\"https:\/\/www.michele-noiret.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mich\u00e8le Noiret<\/a>, <a href=\"https:\/\/www.lab-au.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LAb[au]<\/a>, <a href=\"https:\/\/www.yannickjacquet.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yannick Jacquet<\/a>, <a href=\"https:\/\/crew.brussels\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Crew<\/a>, etc.) and a talented new generation (<a href=\"https:\/\/www.alexverhaest.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alex Verhaest<\/a>, <a href=\"https:\/\/www.stephanieroland.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">St\u00e9phanie Roland<\/a>, <a href=\"https:\/\/kingkong-mag.com\/laura-colmenares-guerra\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Colmenares Guerra<\/a>, <a href=\"http:\/\/www.xxx-clairewilliams-xxx.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Claire Williams<\/a>, Emmanuel Van Der Auwera, <a href=\"https:\/\/kingkong-mag.com\/okus-lab\/\" target=\"_blank\" rel=\"noreferrer noopener\">Okus Lab<\/a>, etc). And whilst it is not possible to distinguish a \u2018Belgium touch\u2019 amongst this talent pool, Marie du Chastel remarks that \u2018<em>many of them espouse a critical approach. The subjects they tackle are very frequently linked to environmental or social issues<\/em>.\u2019 As is the case with the <a href=\"https:\/\/kingkong-mag.com\/studio-lemercier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Lemercier<\/a>, which has made the decision to adopt an activist and transversal approach. A mindset which is especially valuable as the countries which invest massively in immersive creation rarely explore its environmental and political impact.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7rnbblIMO0\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C7rnbblIMO0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C7rnbblIMO0\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Joanie Lemercier (@joanielemercier)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Finally, one last argument, and a good one at that. Belgium benefits from a fertile ground of structures committed to digital creation: in addition to those already name-checked, let us mention <a href=\"https:\/\/www.werktank.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Werktank<\/a>, <a href=\"https:\/\/kanal.brussels\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Kanal<\/a>, <a href=\"https:\/\/www.stuk.be\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">STUK<\/a>, <a href=\"https:\/\/kmplt.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Komplot<\/a>, <a href=\"https:\/\/fomoscene.com\/fr\/222-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fomo.Scene<\/a> (which in particular recently co-organised, together with Arty Farty, the <a href=\"https:\/\/resetimmersive.be\/\">Reset Immersive<\/a> event), <a href=\"https:\/\/www.halles.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les Halles de Schaerbeek<\/a>, <a href=\"https:\/\/www.bozar.be\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">BOZAR <\/a>or <a href=\"https:\/\/www.musica.be\/en\/klankenbos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Musica\/Klankenbos<\/a>. Further proof of a pronounced taste for immersive creation is the growing number of light shows such as the <a href=\"https:\/\/www.visit.brussels\/en\/visitors\/agenda\/bright-festival\" target=\"_blank\" rel=\"noreferrer noopener\">Bright Brussels<\/a> <a href=\"https:\/\/lichtfestival.stad.gent\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lichtfestival Ghent <\/a>or in other cities such as Namur, Mons, Anvers, Hasselt, Courtrai, Bruges, etc. With increased means and ambitions, Belgium could take advantage of an exceptional network.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CynK4LmtzOx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CynK4LmtzOx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CynK4LmtzOx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par KANAL-Centre Pompidou (@kanal.centrepompidou)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Opportunities to come?<\/h3>\n\n\n\n<p>Another important point: \u2018<em>Unlike KIKK, which is funded by the economic sector and the creative industries, the digital arts in Flanders are not backed by funding for the development of the creative industries. Which means that they have less firepower available<\/em>,\u2019 assesses Lissa Kinnaer. The solution may therefore lie in a more hybrid economic model. All the more so given that several actors from the private sector (producers, Tech solutions, creative studios, such as <a href=\"https:\/\/www.inmersiv.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">InMersiv Tech<\/a>, <a href=\"https:\/\/magicloom.studio\/virtual-production\/\" target=\"_blank\" rel=\"noreferrer noopener\">Magic Loom<\/a>, <a href=\"https:\/\/www.atomicpic.be\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atomic Pic<\/a>, <a href=\"https:\/\/poolpio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Poolpio<\/a>, <a href=\"https:\/\/ufxstudios.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">UFX Studios<\/a>, <a href=\"https:\/\/thepack.studio\/#highlighted-projects\" target=\"_blank\" rel=\"noreferrer noopener\">The Pack<\/a>, <a href=\"https:\/\/www.dirtymonitor.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dirty Monitor<\/a>, <a href=\"https:\/\/kingkong-mag.com\/hovertone\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hovertone<\/a> or <a href=\"https:\/\/dogstudio.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dogstudio<\/a>) are already visible in the Belgian digital ecosystem and could contribute to the structuring of the sector via other economic levers. Marie du Chastel assesses this option: \u2018<em>that could be kick-started thanks to the economic sector, but it would have to be implemented by means of a collective initiative<\/em>.\u2019 An especially relevant comment in the light of certain projects \u2013 whose artistic plus-value is questionable \u2013 such as <a href=\"https:\/\/vangoghexpo.com\/bruxelles\/\" target=\"_blank\" rel=\"noreferrer noopener\">Van Gogh Immersive <\/a>(Exhibition Hub \/ Fever) or <a href=\"https:\/\/www.planethappiness.be\/fr\" target=\"_blank\" rel=\"noreferrer noopener\">Planet Happiness<\/a> (Beyond.Culture \/ Studio Irma).<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7CRGqmqsYg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C7CRGqmqsYg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C7CRGqmqsYg\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par Van Gogh Expo (@vangogh.experience)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Opportunities may also emerge depending on the calendar of the coming years. In the event of being nominated for the <a href=\"https:\/\/www.namur.be\/fr\/actualite\/namur-est-candidate-au-titre-de-capitale-europeenne-de-la-culture-2030\" target=\"_blank\" rel=\"noreferrer noopener\">European Capital of Culture 2030<\/a>, Namur is counting on exploring the full potential of XR. \u2018<em>We will be delighted to host immersive projects, or ones which incorporate VR. On this specific subject, the question which will need to be looked into is enabling \u201cdistanced\u201d people to live the \u201cNamur 2030\u201d experiences. The evolution of the technologies and their democratisation should quite naturally transform this type of experience into partners of the first order\u2026 to allow the adventure to be experienced remotely<\/em>,\u2019 argues Laura Latour, the project manager for the Namur city\u2019s candidacy.&nbsp;<\/p>\n\n\n\n<p>As it is, let us hope that Belgian creation may all the same fully express its potential in the years to come. But let us be clear, it is first and foremost an issue of the resources available and therefore one of political choices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The term \u2018immersive\u2019, which has become a kind of portmanteau word, needs to be handled prudently. What is it that we are actually talking about? Is it that, on the one hand, there are the immersive technologies (VR\/AR, fulldome, sound spatialisation, etc.), and then immersive experiences on the other? When all is said and done, [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":15519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"wds_primary_category":0,"wds_primary_type_article":0,"footnotes":""},"categories":[99,109,100],"tags":[],"type_article":[142],"class_list":["post-15560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-en","category-digital-en","category-technology","type_article-cover-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How does Belgium begin its shift towards immersive creation? - kingkong<\/title>\n<meta name=\"description\" content=\"With growing global interest for immersive art, numerous initiatives have been undertaken in the domain of digital creation. The structuring of creative sectors nevertheless requires important financial support in the areas of creation, production and distribution. Whilst certain countries seem to be investing massively in the immersive (France is an example, with the France 2030 programme), how do things stand in Belgium? Several indicators would suggest that it is lagging behind other countries. An overview of the Belgian ecosystem and an investigation of possible trajectories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kingkong-mag.com\/belgique-immersif\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is Belgium negotiating its bend towards the immersive?\" \/>\n<meta property=\"og:description\" content=\"With growing global interest for immersive art, numerous initiatives have been undertaken in the domain of digital creation. The structuring of creative sectors nevertheless requires important financial support in the areas of creation, production and distribution. Whilst certain countries seem to be investing massively in the immersive (France is an example, with the France 2030 programme), how do things stand in Belgium? Several indicators would suggest that it is lagging behind other countries. An overview of the Belgian ecosystem and an investigation of possible trajectories.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kingkong-mag.com\/belgique-immersif\/\" \/>\n<meta property=\"og:site_name\" content=\"kingkong\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kingkong.be\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T09:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T09:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/06\/lichtfestival_1_credits_Stad-Gent.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adrien Cornelissen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How is Belgium negotiating its bend towards the immersive?\" \/>\n<meta name=\"twitter:description\" content=\"With growing global interest for immersive art, numerous initiatives have been undertaken in the domain of digital creation. The structuring of creative sectors nevertheless requires important financial support in the areas of creation, production and distribution. Whilst certain countries seem to be investing massively in the immersive (France is an example, with the France 2030 programme), how do things stand in Belgium? Several indicators would suggest that it is lagging behind other countries. An overview of the Belgian ecosystem and an investigation of possible trajectories.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/06\/lichtfestival_1_credits_Stad-Gent.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@kingkong_kikk\" \/>\n<meta name=\"twitter:site\" content=\"@kingkong_kikk\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adrien Cornelissen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kingkong-mag.com\/belgique-immersif\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kingkong-mag.com\/belgique-immersif\/\"},\"author\":{\"name\":\"Adrien Cornelissen\",\"@id\":\"https:\/\/kingkong-mag.com\/#\/schema\/person\/1dcf567c6938f5e019824f817b17b3bc\"},\"headline\":\"How does Belgium begin its shift towards immersive creation?\",\"datePublished\":\"2024-06-04T09:38:00+00:00\",\"dateModified\":\"2024-07-02T09:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kingkong-mag.com\/belgique-immersif\/\"},\"wordCount\":2238,\"publisher\":{\"@id\":\"https:\/\/kingkong-mag.com\/#organization\"},\"articleSection\":[\"Art\",\"Digital\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kingkong-mag.com\/belgique-immersif\/\",\"url\":\"https:\/\/kingkong-mag.com\/belgique-immersif\/\",\"name\":\"How does Belgium begin its shift towards immersive creation? - kingkong\",\"isPartOf\":{\"@id\":\"https:\/\/kingkong-mag.com\/#website\"},\"datePublished\":\"2024-06-04T09:38:00+00:00\",\"dateModified\":\"2024-07-02T09:52:15+00:00\",\"description\":\"With growing global interest for immersive art, numerous initiatives have been undertaken in the domain of digital creation. 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An overview of the Belgian ecosystem and an investigation of possible trajectories.","twitter_image":"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2024\/06\/lichtfestival_1_credits_Stad-Gent.jpg","twitter_creator":"@kingkong_kikk","twitter_site":"@kingkong_kikk","twitter_misc":{"Written by":"Adrien Cornelissen","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kingkong-mag.com\/belgique-immersif\/#article","isPartOf":{"@id":"https:\/\/kingkong-mag.com\/belgique-immersif\/"},"author":{"name":"Adrien Cornelissen","@id":"https:\/\/kingkong-mag.com\/#\/schema\/person\/1dcf567c6938f5e019824f817b17b3bc"},"headline":"How does Belgium begin its shift towards immersive creation?","datePublished":"2024-06-04T09:38:00+00:00","dateModified":"2024-07-02T09:52:15+00:00","mainEntityOfPage":{"@id":"https:\/\/kingkong-mag.com\/belgique-immersif\/"},"wordCount":2238,"publisher":{"@id":"https:\/\/kingkong-mag.com\/#organization"},"articleSection":["Art","Digital","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/kingkong-mag.com\/belgique-immersif\/","url":"https:\/\/kingkong-mag.com\/belgique-immersif\/","name":"How does Belgium begin its shift towards immersive creation? - kingkong","isPartOf":{"@id":"https:\/\/kingkong-mag.com\/#website"},"datePublished":"2024-06-04T09:38:00+00:00","dateModified":"2024-07-02T09:52:15+00:00","description":"With growing global interest for immersive art, numerous initiatives have been undertaken in the domain of digital creation. The structuring of creative sectors nevertheless requires important financial support in the areas of creation, production and distribution. Whilst certain countries seem to be investing massively in the immersive (France is an example, with the France 2030 programme), how do things stand in Belgium? Several indicators would suggest that it is lagging behind other countries. An overview of the Belgian ecosystem and an investigation of possible trajectories.","breadcrumb":{"@id":"https:\/\/kingkong-mag.com\/belgique-immersif\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kingkong-mag.com\/belgique-immersif\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/kingkong-mag.com\/belgique-immersif\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/kingkong-mag.com\/"},{"@type":"ListItem","position":2,"name":"How does Belgium begin its shift towards immersive creation?"}]},{"@type":"WebSite","@id":"https:\/\/kingkong-mag.com\/#website","url":"https:\/\/kingkong-mag.com\/","name":"kingkong","description":"Creative Culture Media","publisher":{"@id":"https:\/\/kingkong-mag.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kingkong-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/kingkong-mag.com\/#organization","name":"kingkong","alternateName":"kikk asbl","url":"https:\/\/kingkong-mag.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/kingkong-mag.com\/#\/schema\/logo\/image\/","url":"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2022\/11\/kikk_asbl-copie.png","contentUrl":"https:\/\/kingkong-mag.com\/wp-content\/uploads\/2022\/11\/kikk_asbl-copie.png","width":916,"height":367,"caption":"kingkong"},"image":{"@id":"https:\/\/kingkong-mag.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kingkong.be","https:\/\/twitter.com\/kingkong_kikk","https:\/\/www.tiktok.com\/@kingkong.kikk","https:\/\/www.instagram.com\/kingkong.kikk\/"]},{"@type":"Person","@id":"https:\/\/kingkong-mag.com\/#\/schema\/person\/1dcf567c6938f5e019824f817b17b3bc","name":"Adrien Cornelissen","description":"Au fil de ses exp\u00e9riences, Adrien Cornelissen a d\u00e9velopp\u00e9 une expertise sur les probl\u00e9matiques li\u00e9es \u00e0 l'innovation et la cr\u00e9ation num\u00e9rique. Il a collabor\u00e9 avec une dizaine de magazines fran\u00e7ais dont Fisheye Immersive, XRMust, Usbek &amp; Rica, Nectart ou la Revue AS. Il coordonne HACNUMedia qui explore les mutations engendr\u00e9es par les technologies dans la cr\u00e9ation contemporaine. Adrien Cornelissen intervient dans des \u00e9tablissements d\u2019enseignement sup\u00e9rieur et des structures de la cr\u00e9ation.","sameAs":["https:\/\/www.linkedin.com\/in\/adrien-cornelissen-435810135\/"],"url":"https:\/\/kingkong-mag.com\/en\/author\/adrien-cornelissen\/"}]}},"_links":{"self":[{"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/posts\/15560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/comments?post=15560"}],"version-history":[{"count":4,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/posts\/15560\/revisions"}],"predecessor-version":[{"id":15713,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/posts\/15560\/revisions\/15713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/media\/15519"}],"wp:attachment":[{"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/media?parent=15560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/categories?post=15560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/tags?post=15560"},{"taxonomy":"type_article","embeddable":true,"href":"https:\/\/kingkong-mag.com\/en\/wp-json\/wp\/v2\/type_article?post=15560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}